SOCIAL MEDIA
Social media emerged as a powerful tool for advocacy, and Alliance India jumped at the opportunity to use these low-cost platforms. We developed and managed our social media in house. Using regular updates and frequent postings, often tied to our advocacy priorities and program activities, we acquired more than 300,000 followers on Facebook. (Photos by Prashant Panjiar and Peter Caton for India HIV/AIDS Alliance. Design by the Communications Team at Alliance India.)